Runners is a brand with young customers and it was of great importance of us to find the exact approach to speak to our audience. That is why we created the first of its kind web reality and connected runners.bg with some of the most prominent Bulgarian influencers who represent the desired brand target and we organised a lot of giveaway games. We created additional contents for the brand’s social networks with a view to make the brand more popular and to engage the audience. Of course the results arrived soon after.
Project: “ Run away from the boredom” Web reality
Channels: YouTube, Facebook and Instagram
Results: Over 18 000 000 views, YouTube with over 14 717 100 impressions, 35 132 comments and over 73 229 likes, as well as an Influencer campaign with almost 3 430 106 reach.