In Bulgaria Sanostol Multivitamins has been a favourite immunostimulating product for generations. It is for this reason why it was a challenge for us to confirm the reputation of Sanostol syrup and to make Sanostol tablets popular through using the brand’s history and taking it to the digital present. We succeeded to achieve all this through a Facebook campaign, influencer marketing and radio
Client: Sanostol, Takeda
Project: Sanostol, Multivitamins for the whole family
Our work: Implementing a creative approach, realisation, management and optimisation
Results: Almost 1 000 000 impressions, divided among radio with 58 522 impressions and over 8 393 engagement, Influencer campaign with 100 520 impressions and over 3000 engagement and Facebook campaign with 769 446 impressions and over 65% experience view percentage.