Umbrella TVC + Bonus Ide / WINBET Bulgaria

We couldn’t miss the chance to invite another Balkan icon—Goran Bregović—to join the ride. Together with our two lead stars, they formed a star trio that delivered a series of commercials which quickly became part of urban folklore. For months after, people were still humming the tunes.

The main message?
“Scratching is outdated. Online is where the game is!”

This campaign wasn’t just catchy—it redefined how brand image is communicated in the gambling sector, blending humor, music, and bold style into a unique tone of voice.