WIN MY BET / WINBET Bulgaria

A new digital tournament with a bold mission: to increase brand awareness and attract a younger, highly engaged audience—and we did just that.

We were the first to create fun, interactive content for a gambling brand in Bulgaria that encouraged users to participate for free through a custom-built digital platform: www.winmybet.bg.

The video kicked off the tournament with a bang: 16 stars return more fired up than ever, ready for a rematch.

The results?
A 7-month campaign that delivered outstanding awareness results, pushed WINBET’s website among the most visited in the country, and connected with virtually every digitally active adult user in Bulgaria—through entertainment, not direct betting.

And we didn’t do it alone. The campaign featured 19 celebrities as the faces of the initiative, including:
Hristo Stoichkov, Dimitar Rachkov, Azis, Konstantin & Funky, Alisia, Yulian Vergov, Alex & Dani Petkanovi, Dilyana Popova, Zlatka Dimitrova, 100 Kila, Toto, Tita, Diona, Juliana Gani, Sami Hosni, Iliyan Lyubomirov, and Bilyana Yotovska.